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Ecolab: Every drop counts

For Climate Week 2024, Ecolab wanted to spread awareness across New York about its water conservation program and the urgency of water scarcity in a strategic way. So, we thought, what better way to inform everyone about the importance of conserving water than by telling them Every Drop Counts?

Bringing the facts about water to the public eye, we created an installation of life-sized water droplets outside the fountain at Bryant Park, highlighting the massive amounts of water used in the things people enjoy every day.

Creative Director: Damon Lockett, Michael Blocher | Graphic Designer: Remy Glock | Art direction: Zelia Zhou | Copywriter: Kevin Carter